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How To Increase Your Sales By 18% Just By Changing 2 Words


By changing 2 words on your sales letter you could make a big difference to your sales and improve it by 18%.

But which 2 words?….Swap 2 words in your headline…2 words in your closing? Its your order button…if your order button says “Buy” or “Buy Now” your converting possibly at between 1.5-2.8% but if you change that to “Add to Cart” you conversions change by a whooping 18%.

I wish I could say I got these results myself but its from Ryan Deiss.

So, what are you waiting for, get your Photoshop out straight away now and get editing those order buttons.

I know I have.

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2 Comments so far

  1. Richard on August 11th, 2008

    Hey Barry,

    Great post! My name is Richard Lindner and I am Ryan Deiss’ affiliate manager. I would love to talk to you about so exciting stuff we have coming up. Shoot me an email so we can chat.

    Richard

  2. Barry J McDonald on August 12th, 2008

    Thanks for visiting my blog. I’d like to say a big “Thanks” to Ryan for giving this gem of a tip to all of us.

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