10 Easy Ways To Build Your List And Make People Happy They Joined It!
1. - Show your potential e-zine subscribers a sample issue of your e-zine. Black out some of the important information; this will make them more curious and get them to subscribe. Use a really juicy tip they have not probably heard of. You could just tell them where to find your e-zine archives or that sample issue after they subscribe.
2. - Give away a free e- course and publish a e-zine ad with your newsletter details in each lesson. The more people who see it, the higher the chance they’ll subscribe. Your e-zine needs to have a lot of original and quality content for this to persuade them to subscribe. Of course you could also mention one of your products in each lesson.
3. - Offer your potential customers a discount on a particular product you sell if they subscribe to your free e-zine. For example, you could say, ” Subscribe
to my free e-zine and get a 40% discount off my latest e-book!” After they subscribe you could tell them about your secret discount order page in the
‘thank you’ e-mail you send them.
4. - Give other businesses permission to give away a years subscription to your e-zine as a bonus for a product they sell. But, put a price on it, for example your newsletter is worth $97 for a years subscription. For best results you want the product or service to be related to your e-zine though. Just think, you could have a lot of businesses offering your e-zine to their customers.
5 - Ask your potential subscribers questions that’ll persuade them to subscribe. For example, you could say, “Would you like to be able to retire before you’re 40?” Another example, “Does the idea of working at home appeal to you?”
6 - Write your e-zine’s ad to sound like it is common sense to subscribe. For example, you could say, “Everyone knows you have to know a few things
before you start a business!” Another example, “We all know that knowledge is a key factor in making a business profitable.”
7 - Assume people are going to instantly subscribe to your e-zine. For example, “Dear Healthy Subscriber”. They will want to subscribe in order to feel healthy.
Another example, “Dear Intelligent Subscriber”. They will want to subscribe in order to feel intelligent.
8 - Allow your subscribers to collect things from each issue of your e-zine. It could be e-books or software. They’ll tell others and those people will subscribe too. For example, you could say, “In each issue of our e-zine we will be giving away a new limited edition business report! Collect them all!”
9 - Tell people what their friends or family might say as a result of them learning what’s in your e-zine. People care about what other people think of them.
For example, you could say, “Just imagine your wife telling you how proud she is of you for starting your own business!”
10. - Make people feel like it’s their idea to subscribe, they will be less hesitant. For example, you could say, “You are making a smart decision for subscribing.”
Another example, “Thank you for making an intelligent choice and subscribing to our e-zine!” Plus you’re assuming ahead of time they are going to subscribe.
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