Article Marketing - Is Bum Marketing Putting Newbie’s Off Writing Articles?
You’ve probably heard of the term “Bum Marketing” before. If you haven’t it’s basically using article marketing to market affiliate products to make money. It term Bum Marketing came about basically because the idea is so simple that you could get a “bum” from the street and show them how to market and make money online.
The way it works is that you find keywords related to your product and write an article on each keyword and then use them to drive traffic to your affiliate site. Then as you find a keyword that seem to be converting better than the others you focus your time and efforts on that keyword and write more and more articles and so increase your profits.
But has it caused a lot of newbie’s to shun article marketing as a waste of time?
Like a lot of things online, there is a lot of spin and dressing up to make this process sound easy.
For example a few of the reports on line recommend that you write 10 articles per day (the idea being that the more content you have out there the better, which I agree with).
But is this possible?
I know that if I had to write 10 articles per day 2 things would happen.
1. I’d end up writing articles which consisted of nothing more than fluff, just vague content which wouldn’t help me (with my marketing efforts) or my reader.
If you read an article that was vague and next to useless would you really want to click an affiliate link and buy something from that person?…Nope.
2. I’d soon get sick of writing articles and article marketing very quickly. The thing about article marketing is that unlike “Pay per Click Advertising” the build up of traffic is gradual rather than instant as more and more people read your articles.
Plus it assumes that everyone knows how to write a great article from the off. But as with any other form of marketing there are tips and tricks you need to know to get the best results from it, for example how to write a proper headline, how to write a great resource box that gets click, etc.
The are other problems with Bum Marketing one of the big ones is that it causes a lot of newbie’s to try to cover a lot of niches rather than focusing on just one, which dilutes their efforts and they end up being unsuccessful in all of them.
Also the majority of them are using their articles to throw traffic at sales letters expecting a sale rather than using them first and fore most as a way to build a list of potential customers which they could market to again and again, and then possibly create their own products to sell to them?
Finally,
I’m not against Bum Marketing as a way of generating traffic and sales, as article marketing is a great way of marketing your name and business online. But I do think that a lot of people who enter into Bum marketing may be mislead into thinking that they are going to get great results in the short term rather than the long term.
And then wrongly assume that article marketing is a waste of time with very little return and should be avoided at all costs.
If you want to see some great article marketing at work. Visit www.ItWasSoEasy.com now and see what other article marketers are doing to promote their products and services.
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