How to Guarantee a Better Click Thru On Your Articles Resource Box.
You’ve just written a great article and given great value in your content but will it be enough to get free traffic to your website?
While we’d all like to think that every reader who gets to the bottom of our article will automatically click our link and visit our site it isn’t going to happen for a number of reasons.
Your resource box wasn’t well written, your reader was distracted by a phone call etc.
If you think about you’ve only got a second to grab your reader’s attention, once they’ve finished your article they’re gone. In a split second they’re thinking should I stay or should I go? And what’s in it for me?
While we all might like to think our articles resource is a chance for us to brag about ourselves and how fantastic we are and blah, blah
Its not, a resource box is for your reader, they’ve still tuned into their own radio station Me.FM (what’s in it for me?) and if you start your resource box and start disrupting their signal with Your.FM they’ll just switch off, and move on.
So what can you do in your resource box that will likely raise your percentage of click thru’s and appeal to Me.FM?
Here are a few techniques
1. Write a resource box that intriguing and grabs your reader’s curiosity and they can’t help themselves but just have to click thru.
2. Offer A Free Report - As you know everyone loves the word “FREE” if you’re offering a freebie in your resource box your readers will probably want to snap it up and so you’ll get a better click thru.
But one of the best techniques is to break your article down into 2 pieces. If you’ve written an article on 10 tips to grooming your dog, break it up into 2 articles of 5 tips on each article.
But…
Here’s the big, but.
Don’t send your second article to the article directories. Keep it to yourself on your own website. If they want to continue to read your great content they have to click the link to find out more.
Who wouldn’t want to know more? You’ve just read 5 great tips of course you’d want to know more?
Tip - If you do use this technique use some of your stronger tips near the bottom of your article so your article finishes strongly and your reader can’t help but click thru. This technique is underused at the moment although I see more and more people are beginning to start taking it up.
(I’d love to say that this idea was my own but one I heard from Jimmy D Brown.)
So why not try it out on your next article and let us know how you get on?

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