It’s funny just when I think I’ve learned about Twitter I’m finding out the more I don’t know about it.

On the surface (or the outsider) all it seems are people just sending out very short “blog posts” about what they’re doing and nothing else.

For example how much can you tell someone in 140 characters?

Nothing really, but you can lead them more into your life, business, interests, etc by giving a taster of what you’re up to and then they follow you to find out more.

It’s kind of like the trail of bread crumbs, you put your trail down and wait to see what happens?

But what I’m about to show you may change your mind about Twitter forever.

If you look at Twitter like a MLM “pyramid scheme” with you at the top and after a while “Twittering” you suddenly have 10 -20 people following you suddenly you can have a potential huge audience.

Take this illustration as an example. If you look at “you” as being the centre on the circle you can see that even if you only have a small circle of followers (the green circle) the next ring out from the centre. You can see that even from that circle of followers, you suddenly can have a huge group of followers (blue) and potential audience that wasn’t available to you before.

If its like the snow charging down the mountainside it starts off slowly but as it gathers “followers” it gathers pace and suddenly it doesn’t resemble the snowball at the beginning “now a huge audience”.

But as I said it’s a potential audience.

How well your message is carried is up to you. If you Twitter constantly about nonsense and fill you Tweets with affiliate links you’ll never get anywhere.

Put others first and give great content and advice and people will only be glad to recommend you to others and before you know it your inbox will be filled with people putting up their hands and saying “Yes” you’re the type of person I’d like to follow and know more about.

The value of money in today’s world is a stark reality and that is why customers looking to shop for their needs have become aware of the cash factor where buying is concerned.

They look to getting the most out of the least money spent that is why pricing your products correctly goes a long way in ensuring that you keep getting customers and make profits. But that necessarily does not mean that you can only woo your customers by reducing prices, as this can often lead to losses.

But more than price, it is the value of the product that determines its price in the eyes of the customer. One will never expect a high profile vehicle like a Mercedes to be priced in accordance with the rates of a Toyota, but they will expect to get the best deal from you when searching to buy a Toyota in the market.

Thus adding value to any product through good marketing, research and development is a sure shot way of ensuring your customer appreciating and agreeing to the price and the worth of the product. Therefore it is a simple fact of changing how the customer looks at a product.

The simplest and efficient strategy to satisfy a price sensitive buyer is to give them a vivid picture of the benefits this spending will get them in the long run. Everybody likes to know that they spent good money on something that will last and bring back more returns. So if you can convince the client that buying something is not just about spending but investing in something worthwhile and long term, they will definitely agree to spend the money.

Showing how the higher priced object will in the end cause lesser problems and thereby save a lot of hassle and unnecessary spending on servicing and repairs, you may just be able to clinch the deal. This is again all about convincing their customers they are doing the wise thing in looking at the long term benefits of the purchase.

If you have a quality product and market it well any sane customer will come to you. Even if it means spending that extra buck, customers want the best in the market for themselves. So giving quality products never fails in bringing back customers for more.

Winning over price sensitive buyers requires understanding that price is not the only component of their buying decisions. When you take the time to uncover your customer’s needs you will be able to present the full value of your service or customer. If you fail to uncover the complete picture you may find yourself in the position of answering price concerns, and in the long run that will not help your business to succeed.

So know your customers. Figure out how their minds work and what they want. This will go a long way in convincing and wooing them to buy the right, even though expensive, product. If you fail to understand that buying is not just about the money but all the other things mentioned above, you might have to keep reducing prices to get customers and that will not be to profitable to your business.