10 Things I Bet You Didn’t Know About Article Marketing.
Image via Wikipedia 1–Short Articles Perform Better Than Longer Articles
Yes, the more you write the more you’re putting off your readers. This could be for a few reasons like; people don’t have time to read your article or don’t like reading large articles at their computer. If you do need to write that much either cut out the fluff and just give great content or break your article down into 2 parts.
2-Articles With Freebies Have The Highest Click Thru Rates
We all love freebies even article readers so by giving freebies away in your resource box your click thru rate will increase. The freebies you can give away could be a free report or an e-course. Personally I’d offer a free e-course because you can stay with your prospect for longer period of time (5-7 days) and they’ll also get used to e-mails coming from you.
3–More Articles The More Traffic You’ll Get
I know it’s probably an obvious tip but its true, don’t go optimizing your 2-3 articles for the search engines, rather go for quantity this way your readers have more ways of finding you.
4- 50% Of Article Directories Don’t Make It Passed Their First Year
Article directories are touted by many as an easy way of making piles of money with Google adsense but what they don’t realize is the work that goes on it the background. And because of this 50% of people either give up and move on to the next easy money making scheme.
If you’re submitting your articles go for the well known ones first like ezinearticles.com, articledashboard.com this way your articles stand a better chance of being around for a lot longer time.
5 – The Average Click Thru On Article Resource Boxes Vary From 2 -12%
This isn’t one of our stats but one that comes from Ezinearticles.com. You may have been disappointed with your results with article marketing but if you’re getting this type of result you’re doing well.
The reason for these lower CTR’s could be for reasons like a larger amount of people using article marketing nowadays plus poorly written resource boxes.
6 – Article Marketing Works Best For List Building
You may have been using articles in the past to make sales but as you’ve seen from point 6. you need to have a lot of views to make a sale. So, rather than going for a sale use articles to build your mailing list instead this way you can keep in contact with your prospects for longer and make more sales.
7 – Most People Don’t Put 2 Links In Their Resource Box
In most article directories you’re allowed to put 2 links in your resource box so make the most of it. One link should be the keyword you want people to find you in the search engines and the second one should be your sites address e.g. www.yoursite.com. This way if your article to posted in text form your link is still visible and it’s only a matter of a quick copy and paste for your reader to find you.
8 – Adding A Picture To Your Articles Adds More Credibility.
Like squeeze pages, adding a picture to your profile in an article directory adds credibility to your articles. It’s nice to know that person behind the article plus if your reader doesn’t remember your name they’ll probably remember your face the next time they see it online (which could be at the bottom of a sales letter…nice ?).
9 – The Average New Article Receives between 10-250 Views In Their First Week On EzineArticles.com
Have you just put an article on ezinearticles.com and its not doing well?
Don’t let this get you down and you give up on article writing yet. The low article views could be for a few reasons like weak headline, new writer or just writing content that everyone else has wrote about.
Don’t give up keep writing and your audience will start to grow. If you provide quality content again and again people will seek you out.
10 – Don’t Be Afraid Of Giving All Your Tips Away In Your Articles.
Want to stand head and shoulders over everyone else in your niche? Give as much content away in your articles as possible. People will love you for it and your articles will get read more and passed around.
Don’t think that giving it all away you’re going to lose everything there are always going to be better and faster ways of doing things, you couldn’t give it all away if you tried.

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