If you know or read anything on article marketing you’ll know that the big kahuna of article directories is Ezinearticles get your articles up there and it won’t be too long before Google notices them.

But did you know it’s very easy to get your articles declined, account suspended or closed down?

If you’ve read all the small print and terms and conditions you know that there are some things you should and shouldn’t do but if you’re like me and don’t like reading small print/terms and conditions it can get you in trouble.

Here are 3 things I did that got me in trouble and that you should never do…

1. Never Submit Articles Created By Article Creation Software.

I fell foul to this one when I submitted an article I created on Jonathan Legers “Instant Article Wizard” article creation software (which before I go a word further is one of the easiest and greatest ways to create content) but anyway Jonathan recommends that rather than doing just a quick copy and paste of your article, you rework it and put it in your own words.

Which I did or thought I did enough, but it got my account suspended until I had to explain myself and then I got it reopened.

2. Never, Never mention (PLR) Private Label Rights in Your Articles

This was another thing that got me in trouble at Ezinearticles I wrote an article and mentioned PLR in it. This got my article declined not that the article was solely on PLR but that I mentioned it in the article.

Yes, I’m not going to bury my head in the sand and say it doesn’t exist private label rights is now a major part of marketing online but please don’t mention it in your articles or you may fall foul.

3. Be Careful If You’re Using ShareAPost.com and Submitting Articles at the Same Time.

This is another one I fell foul of just this week. I currently am using the free blog service of Jonathan Legers at ShareAPost.com where you share your blog posts with other bloggers to use on there blogs (It’s a fantastic service if you’re looking for quality content for your blog) but anyway.

The reason I got into trouble was that I submitted my article and used the ShareAPost.com service on the same day which meant that my blog post/article was on others peoples blogs by the time it came up for Ezinearticles to approve it and my account was suspended because I then had my had to prove that it was my original content in the first place and not copied from somewhere else.

I know that some of these mistakes were of my own doing but if you wait for up to 7 days for your article to be approved and something like this happens it can get very frustrating when it takes longer than this to get your article up and running.

I know some of you may be thinking well I should have followed the terms and conditions better but if this post helps some of from making the same mistakes I made…..well then it was worth it!

Have a great weekend.

Is your squeeze page not pulling it weight? Here’s how to turn it around.

Most people have no (or simply the slightest) idea how to write a Squeeze Page that converts. Instead, they slop together elements that they have seen used in other Squeeze Pages – but usually do not put them together in the same way the owner of the successful Squeeze Page did.

One major problem is copy. And that’s fine. Not everyone is going to be an excellent writer – never mind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses – and that you either spend the time to overcome them or hire someone else to do it for you.

With copywriting, for instance, it is important to use a mix of compelling sales points with powerful psychological triggers. Most people who create a sales page miss either one or both of those elements.

For instance, they might concentrate so much on building hype that they don’t actually explain what solution they are providing – and for whom they are providing it. If I don’t have a specific problem that your product solves, why would I buy it? I wouldn’t.

Now, if they fail to sprinkle in psychological triggers, such as “scientifically proven,” “guaranteed,” and “shocking,” no one will feel compelled to continue reading, as the benefits will have a low or average perceived value.

In addition to these two problems, some sales pages lack coherency and direction. The copy looks amateurish and it doesn’t slowly grind forward, breaking down the visitor’s resistance to the sale – and compelling him or her to buy more and more at each sales point.

Additionally, if there aren’t multiple calls to action – another form of psychological trigger – then a potential visitor might never feel compelled enough to pull out his or her credit card on the spot and make the purchase.

In addition to careful copywriting, there are other important things you must take into consideration when writing a Squeeze Page that converts. For instance, it is important to build a compelling case for a time-bound offer.

Now, this doesn’t mean you have to invent fake deadlines and constantly revise them each week. This is a good way to guarantee your complete loss of credibility in the shortest amount of time possible.

However, when planning your copy, you will want to make sure that you constantly urge the reader to act immediately by inserting a number of “calls to action,” as I’ve mentioned previously.

You may want to consider using fly-ins or pop-ups to create more urgency – or to make a time-bound offer. Perhaps you can use a countdown to build urgency (i.e., when someone arrives at your Squeeze Page, they have five minutes to purchase the product at the lowest price).

Now, if you’re creating a squeeze page, you might want to employ slightly different tactics. Rather than building a compelling case with multiple triggers and calls to action over the course of 1000 words, you may want to simply condense that all into a compelling headline and one paragraph of “benefits.”

For a completely free-to-join squeeze page, you more than likely wont have a considerable amount of resistance to joining, unless the visitor:
doesn’t see any benefits; and suspects that you will sell their email address to spammers.

Both of these problems are relatively easy to overcome. In your headline, simply state the exact benefits they will receive for joining – as always, mixing in psychological triggers.

In your first paragraph of copy, give them a compelling reason to join now (i.e., the price might go up, the list might become private, you’ll get this amazing report).

Now, to overcome the second problems, simply include a short line under your opt-in form that explains that you will not – under any circumstances – spam them or sell or give away their email address and name.

Need lots of FREE traffic for your squeeze page? Visit www.ItWasSoEasy.com and give us your articles. We’ll do our best to get as much FREE traffic to your site as possible…Its what we’re here for!