8 Reasons Why Article Marketing Is Better Than Pay Per Click Advertising.
Most of us are familiar with the story of using pay par click advertising to drive targeted traffic to your website but is it right for you?
Here are 8 reasons why I think article marketing could be the better choice for you and your business.
1. Article Cost Less – As you know writing articles can cost very little compared to paying for pay per click ads. I know it can cost money for distributing your article or if you go down the ghostwriter path, but the difference between the two can be huge.
2. Article Can Make You An Expert – Article marketing can help massively to help brand you as an expert in your chosen field compared to a simple pay per click that anyone can put up.
3. Articles Are Viral – The better the article you write the bigger chance there is of it getting past around so you reach a bigger target market. (When was the last time someone recommended a pay per click ad to you?)
4. Article Have A Long Shelf Life – When you post an article on the internet don’t be surprised if it’s around a lot longer than you are (sorry, for being morbid). I know websites and article directories may come and go but once you send your article on it merry way, who knows where it may end up?
5. Article Are Less Risky – There’s less of a risk involved with article writing, if you write a bad article and no one reads it you’ve haven’t lost anything (maybe your ego may take a knock) but this is nothing compared to pay per click advertising. If you don’t set your advertising campaign up properly and focus on the right keywords don’t be surprised to max out your credit card and have still have nothing to show for it.
6. Writing Articles Is Great For Building Confidence – If you’ve never written anything before or thought people weren’t interested in what you had to say and you suddenly people are reading your articles and clicking through to your website can be a real boost for your confidence.
7. Writing Article Is Great For Improving Your Writing Skills - Writing is something you’re going to have to use again and again online. Whether it’s in the form of articles, e-mails, web content etc, so the more you practice you get the better and better your writing skills will become.
8. Articles Can Be Re-used – Just because you’ve written an article doesn’t mean it can’t be used again and again. Your article can be repackaged over and over again. For example bundle a few of articles together and you’ve got a simple give away report or an e-book you can sell.
Finally,
After reading this article you may think that I’m totally against pay per click advertising but I’m not. It can get traffic to your site very quickly in a matter of minutes but the costs can spiral of control if you don’t know what you’re doing, Perry Marshall an expert on pay per click advertising compared it to “crack cocaine” for the problems it can cause.
There are benefits of pay per click advertising but if you are going to use (or are using it), I recommend you use it in conjunction with article marketing. This way you’re not tied to only one type of traffic generation. Don’t put all your eggs in one basket.If your cost per click rates increased overnight or Google changed some of its pay per click rules how could this affect your business?
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