The search engine optimization, or SEO industry, is a huge online business, with a bucket load of books to be bought on the subject, and money to be spent on others providing the service for you. But is it all worth the hassle?

Aren t the big boys always in control of the top rankings, so we should focus our time on other things?

Let s take a look at the argument from both sides…

There are plenty that are in what I call the paid traffic club .

They get all their traffic via paid methods, because they know that, for example, every single visitor is worth $1.50, which means they can spend $1 on every visitor, and make a huge amount of money by just repeating the process.

That s all well and good for those that have reached that stage of sophistication, but for others, the paid traffic route can be a way of losing a lot of money.

This is the appeal of the SEO side of things, and it s not hard to see why you do a good job of optimizing your site, Google gives you a good ranking, and lots of free traffic comes to your site.

Of course it s not quite as simple as that, for 2 reasons.

Firstly, because the theory sounds so good, and does indeed work if you can get good rankings, the savvy marketers spend a lot of time and money trying to work out how to get good rankings, so you d better make sure you know what you are doing if you intend to compete.

You will never be the first to discover any tricks, believe you me they will all have been tried and tested

Secondly, Google in particular has a strong ethos about providing genuine results to their users, and does not want to see page after page of adverts. As a result, they frequently change the goalposts , using different criteria to rank sites, and not telling people what the criteria are!

This means that the marketers at the cutting edge start all over again with their tweaking and testing to get the good rankings.

Reading all that, you may think I m in the paid traffic club that SEO is too much hassle. In fact, that s not true, not only is it indeed worth the hassle, it doesn t have to actually be that much hassle anyway!

If you pick your keyword phrase properly, meaning there is a favorable balance between the number of competing pages and the number of people actually searching the phrase, and then design your site so that Google likes it, you will get good ranking results as long as you are providing good content.

Trying to cheat in SEO might work in the short term, but by providing the search engines with what they want, SEO is most certainly worth the effort in your traffic generation arsenal.

It doesn t need a massive budget, it doesn t need a huge amount of knowledge, just pertinent knowledge, proven by others and applied properly.

There are plenty of sites you can visit which will provide you up to date information about what is working at the moment and what isn t, so simply find out what is working, and get to work on it!

Author Resource:-> Discover some of the best traffic secrets and discover which course of action is right for you to explode your website traffic at: http://www.TrafficSecretReviews.com

Article From www.ItWasSoEasy.com/

“Wisdom is what s left after we ve run out of personal opinions.”

Cullen Hightower

When searching for the best available listing of top traffic tips the path the task is not as easy as it appears. The journey is filled with detours that lead to a mixture of logical sounding opinions often masquerading as facts. However once you narrow your focus to the basics, there are proven steps one can take to drive robust streams of traffic on a daily basis.

In my coaching sessions I like to suggest that newbies as well seasoned promoters keep a mixture of old school and contemporary/high tech traffic generators in their arsenal of traffic drivers.

My favorite old school methods are solo ads, banners and article marketing. Here s a closer look at the details.

1. Solo Ads… A solo ad is an exclusive mailing sent out by itself to an entire subscriber database. Most often these ads are blasted to a highly concentrated list containing thousands of opt in subscribers. The returns will average 2 or higher depending on the quality of the name list and timing of the campaign.

2. Banners have moved high and low in popularity over the years. It is not unusual to read an expert’s opinion indicating they are a waste of time and money. On the other hand you’ll see banner ads everywhere, even appearing as pop ups on major advertiser’s pages. You will definitely experience success from maintaining a well placed banner campaign. My recommendation is to budget approximately 10 of your monthly ad budget for banner advertising. Naturally you will want to track your results.

3. Article Marketing is a natural addition to your old school advertising arsenal. There are several competitive factors that keep the big guys ahead of the pack. One formidable factor is their credibility. Sheer size alone builds credibility for many major players. By creating an article marketing campaign you can build your own base of credibility and yield very impressive returns for the effort.

There is no underground pathway to increasing the flow of traffic to your website regardless of what the latest guru may be spouting. Increasing your traffic is a hard work type of process that requires your complete focus. When you begin you want to have a plan of action with measurable steps.

1.Understand the ins and outs of search engines and don’t use outdated guides to direct how your invest your time and money. The major engines change their algorithms without notice. This requires a certain amount of nimbleness on your part in addition to good information.

2.Do not be too quick to discount the impact of Blogs. If you don’t have a half dozen or so active blogs you’ve got work to do right away. Even major players like Nike, GM, Victoria’s Secret to name a few, are discovering the power of blogs. Get busy with your research and surf a few hours each day to discover the numerous ways blogs are being used to generate credibility and traffic to a variety of business sites.

To summarize I’ll add a few tips for short cutting your path to building volumes of traffic to your sites.

1. Learn to increase backlinks by the dozen with each ad you create.

2. Market yourself.

3. Start writing articles to build your credibility and to tap into #1 & #2.

4. Get your articles published online and spread them out.

5. Write your plan in big letters across a stack of 3 X 5 cards and read them everyday until you’ve worn them out. Then re write the batch with updates and repeat the process.

6. Give yourself a 90 day goal and don’t take a break until the morning of the 91st day.

I have never had a client fail to experience a measurable increase in their income who followed the above step. There is no reason for your experience to be different….if you duplicate the steps!

Author Resource:-> Alex Rich PhD is a personal and business coach. He specializes in start-ups and his clients include several multimilllion dollar corporations. Read about Dr. Rich’s newest start-up find at http://tinyurl.com/2hmzve

Article From www.ItWasSoEasy.com/